Barstool Sports activities has presented details of a brand silent a multi-One year sports having a bet partnership with DraftKings.
Under the settlement, DraftKings is now the dependable sports having a bet accomplice of Barstool. David Portnoy, the founding father of Barstool, confirmed the records in a weblog submit presently after Tremendous Bowl LVIII ended final evening (11 February).
The deal marks the second time that the two parties shall be working collectively. DraftKings and Barstool were beforehand partnered on a marketing and marketing collaboration 10 years previously.
“I’m proud to lisp Barstool has signed a multi-One year monster take care of DraftKings,” Portnoy acknowledged. “We’re abet to our roots. DraftKings is all over yet again the outlandish sports having a bet accomplice of Barstool Sports activities. The extra things exchange the extra they defend the an identical.”
DraftKings is yet to comment on the announcement.
The deal comes factual just a few months after Portnoy took abet the Barstool brand from Penn Leisure. Penn bought the brand in 2020 and change into working sportsbooks below the Barstool title.
This got here to an end final August when Penn entered partnership with ESPN. This marked the doorway of Disney-owned ESPN into sports having a bet after years of hypothesis. On the opposite hand, it also in the end intended the end for the Penn-Barstool deal.
Penn agreed to promote the Barstool brand abet to Portnoy for $1 “in trade for sure non-compete and varied restrictive covenants”. Portnoy is now all over yet again the owner of the brand he launched abet in 2023.
Incidentally, Penn’s silent Barstool sportsbooks relaunched below the silent ESPN Bet brand on 14 November.
In varied silent information from Barstool, Erika Ayers Badan presented that she is stepping down as its CEO after almost eight years. She confirmed the records in a weblog final month but did no longer insist whether or no longer Barstool has a exchange lined up.
Ayers Badan joined Barstool as CEO in July 2016. She beforehand held senior positions with Bkstg, AOL, Seek information from Media and Yahoo.
