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Play’n GO and William Hill link up to toughen Italian presence.

Play’n GO and William Hill link up to toughen Italian presence.

Play’n GO will make higher its presence in Italy thru a brand recent partnership with William Hill.

The operator will offer players in Italy secure entry to to the final Play’n GO catalogue of online casino games. Common games like ‘E book of Useless’, ‘Upward thrust of Olympus’ and ‘Reactoonz’ are incorporated in the deal.

Play’n GO stated that the agreement represented a “firm dedication to the Italian” market by every events.

Play’n GO and William Hill’s successfully-established partnership

William Hill and Play’n GO already beget a successfully-established partnership in assorted markets.

Earlier this year, they collaborated on introducing ‘E book of Useless’ to William Hill mounted-odds betting terminals all the procedure in which thru the UK. In accordance to Play’n GO, the switch has been “extremely good”.

Valerio Micchio, head of business at William Hill in Italy, described Play’n GO is a “pure associate” for expansion.

“Our already-existing relationship facets in direction of additional success here in Italy,” Micchio stated. “We’re entirely elated to welcome a company who’re as equally dedicated as we’re to offering a stable, thrilling journey to players in each effect.”

Italy significance to Play’n GO

Michele Stefanelli, Play’n GO’s sales chief for LATAM and Southern Europe, underlined that the “Italian market is predominant” to the seller.

The length of the deal became once not disclosed. On the alternative hand, Stefanelli stated that Play’n GO is gazing for “decades of success together” with William Hill in Italy.

He added: “We’re entirely elated to proceed our boost in the effect with William Hill, who we’ve already had tall success with around the arena.

“We’re dedicated to offering Italian players with doubtlessly the most traditional online casino journey conceivable. This partnership with William Hill is another huge step in that route.

“We’re assured that William Hill’s Italian players will esteem the alternative to beget interplay with our voice.”

Final month, Play’n GO chief commercial officer Magnus Olsson outlined the provider’s expansion plans, including in the US. The vendor already has a presence in diverse states, including Michigan, New Jersey and West Virginia.

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