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Kindred departures proceed as CMO and CCO quit.

Kindred departures proceed as CMO and CCO quit.

Swedish gaming operator Kindred Community has confirmed that chief marketing officer Elen Barber and chief commercial officer Anne-Jaap Snijders like each resigned from the corporate.

Alongside feeble CCO and present meantime CEO Nils Andén, Barber and Snijders led a review of Kindred’s commercial and marketing operations in the 2nd half of of 2022.

Kindred said that the next the conclusion of this route of every opted to exit the business, with the operator announcing they’ll leave in the autumn.

kindred chief marketing officer elen barber

The resignations are the most up-to-date shakeup in Kindred’s senior management, following last week’s information that chief executive Henrik Tjärnström and chief monetary officer Johan Wilsby would also be leaving the business.

Each had been lengthy-serving executives with more than a decade at Kindred Community. Barber joined as an affiliate manager in 2010 and rose by strategy of the ranks, whereas Snijders joined in 2008 in the inspiration targeted on the Benelux space.

Barber and Snijders exit “not linked” to CEO and CFO resignation

Kindred said that Barber and Snijders departures must not linked to the beforehand communicated resignation of CEO Tjärnström and CFO Wilsby.

‘I’m proud to like played my part in Kindred’s success at some stage in the last 13 years,” said Barber. “Our unbelievable global marketing team has constructed a accurate basis upon which Kindred can proceed to grow in competitive and thrilling markets.

“It’s now the actual time for me to proceed on to contemporary opportunities ahead.”

Kindred paid tribute to Barber and Snijders following the announcement: “Each AJ & Elen like made sizable contributions to Kindred’s success over the last decade, and we thank them for their dedication and management.”

Kindred strategic review

In July 2022, iGB reported Kindred had contacted a range of companies in teach to explore a attainable sale.

These included immense European gaming operators equivalent to Entain, 888 and Tipico, to boot to non-public equity companies equivalent to Apollo Global and Blackstone.

Activist investor Corvex Administration, which has a 15% stake in the business, has been pushing for the sale.

In April, Kindred announced a review of strategic decisions that will maybe most seemingly additionally possible merger, sale or partial sale of the business, following a disappointing performance in 2022, particularly in the fourth quarter.

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