French regulator l’Autorité Nationale des Jeux (ANJ) has rejected the promotional advert technique of French national lottery operator Française des Jeux (FDJ).
The yearly review assesses the promotional recommendations of the seventeen authorized online operators and the 2 operators under queer rights, collectively with FDJ. ANJ states it targets to strike a stability between legitimate promoting of ethical gaming operations and potentially depraved excessive promotions.
The regulator highlighted its map to focus particular tension on digital levers, besides to reinforce the protections of minors and vulnerable groups – nevertheless emphasised that every person media channels will be checked out.
ANJ rejects technique
The ANJ’s rejection stems from the stricter framework that applies to monopolies declaring its promotional policy favor to be implemented extra conservatively. Below the regulator, monopolies can now not actively encourage the final public to play the game.
Primarily, the ANJ acknowledged that FDJ used to be now not total ample in its response to the 2022 reservations concerning promotional technique. In regard to 2023, among the rejection reasonings are three key parts the regulator stumbled on objectionable: the option of mountainous-scale promotions planned for the twelve months, which spiked issues of saturation; a technique to salvage the lottery a made of every-day consumption; and a promotional technique that makes a enlighten link between gambling and standard hobby.
FDJ will must submit a brand unusual attach a query to for approval by the ANJ interior one month. The ANJ notes that it is fascinated by proposing extra measures to local authorities in show to extra put into effect promoting law.
In July of 2018, the French executive decided to promote 50% of its 72% possession of FDJ in show to salvage the corporate public. However, it saved its monopoly build by paying €380m (£325.0m/$448.4m) to the French impart to proceed to exclusively offer lotteries and retail having a bet.
