Bookmaker Betfred has agreed to expand its title sponsorship of most critical UK horseracing match the Epsom Derby by an extra twelve months.
Betfred backed the Derby Competition for the most critical time in 2023 in an initial three-twelve months deal. This has now been extended by a extra twelve months, covering each match till in spite of every little thing 2026.
As allotment of the unique deal, the bookmaker will now defend naming rights on everyday of the two-day match
Betfred will also expand its backing of races true via the festival. The bookmaker will enhance a total of six races at each edition of the match, with the present deal simplest covering two races.
Betfred boss hails “memorable” first twelve months
“Following on from a memorable two days at Epsom closing twelve months we’re overjoyed to extra manufacture our enhance of the Betfred Derby Competition,” Betfred boss Fred Done talked about. “We very noteworthy look forward to working with the personnel to defend the fixture on the forefront of world racing.”
Amy Starkey, managing director for the east blueprint at Jockey Membership Racecourses, which owns Epsom Racecourse, also welcomed the extension.
“Our relationship with Betfred spans decades and heaps most critical races. We’re overjoyed to be strengthening our partnership at Epsom Downs aloof extra.
“Betfred’s enhance of British racing over decades is determined for all to gape. We’re going to’t wait to get cracking with Fred and his personnel as we gape to promote the finest flat flee within the sector in 2024 and past.”
Betfred CEO Whittaker named on iGB Most Influential Ladies checklist
Confirmation of the deal comes after iGB closing month named Betfred CEO Joanne Whittaker on its Most Influential Ladies 2023 checklist.
Whittaker took over from Done as CEO at Betfred in 2021. This followed a 20-twelve months working relationship between the two.
For the length of more than two years on the helm, Whittaker has overseen a winning length for the bookmaker. In 2022, turnover grew 37.5% twelve months-on-twelve months to £723.2m (€839.0m/$918.5m).
Upon being named among iGB’s Most Influential Ladies in Gaming for 2023, Whittaker talked about there may perchance be an rising female leadership class within the switch this day.
