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Svenska Spel loses appeal against ATG over naming rights.

Svenska Spel loses appeal against ATG over naming rights.

Svenska Spel has misplaced its appeal against Aktiebolaget Trav och Galopp (ATG) over the use of the phrase “Trav och Galopp” in a fresh racing product.

Svenska Spel’s use of the phrase, which interprets to “skedaddle and hasten” in English, became idea to be by the Patent and Market Court docket of Allure to be an infringement on ATG’s firm title.

ATG launched the preliminary trademark lawsuit wait on in December 2020. This became after a battle of words between ATG chief executive Hasse Lord Skarplöth and his Svenska Spel counterpart, Patrik Hofbauer.

In a observation asserting ATG’s court docket victory, Skarplöth talked about: “That the Supreme Court docket additionally adopted our line became expected. It must never be ample to use any individual else’s firm title and it feels honest that the topic is now settled as soon as and for all.

“It became crucial to set that a competitor does no longer own the magnificent to use our firm title and exploit its honest standing.”

One other blow for Svenska Spel

The failed appeal comes within the wake of Svenska Spel asserting its map to conclude its Casino Cosmopol venues in Gothenburg and Malmö in reveal to “limit losses”.

Online casino has intently affected Casino Cosmopol’s customer numbers as we issue, with the closures doubtlessly impacting round 200 jobs. The liquidations imply the Casino Cosmopol in Stockholm is now the most reasonable doubtless land-based mostly entirely mostly casino ideal in Sweden.

Casino Cosmopol had already been fined in December, receiving a SEK2m (£154,000/€180,000/$200,000) penalty for anti-cash laundering failings. Svenska Spel became additionally warned.

The writing became a little of on the wall for Casino Cosmopol in October. Svenska Spel’s Q3 story printed a stall in retail earnings and income because of market-broad pressures on the sphere.

In response, Svenska Spel tailored business practices at Casino Cosmopol, but within the slay it became unable to prevent the closures.

ATG colorful in Sweden

Whereas Svenska Spel is faltering, ATG appears to be flourishing within the Swedish market. A in point of fact successful three-month period up to 30 September 2023 saw ATG story a double-digit upward thrust in working profit.

Gain gaming income increased 4.5% to SEK1.35bn, from SEK1.29bn final 365 days. That became the second most reasonable figure for a Third quarter in ATG’s historic past, occurring in spite of the Swedish market stalling in H1.

In the meantime, ATG’s complete income for the three-month period became at SEK1.53bn, up 3.0% 365 days-on-365 days. The neighborhood made an working profit of SEK497m, up 13.7% 365 days-on-365 days.

Capacity tax advise on the horizon

In September, Sweden’s authorities (Regeringen) announced plans to magnify the gambling tax rate from 18% to 22% of disagreeable gaming income (GGR). If the proposals are accredited, the tax hike will reach into attain in Sweden from 1 July 2024.

Regeringen talked about the switch might per chance presumably per chance derive an additional SEK540m in additional tax income per 365 days. Predictably though, the proposals had been met with fierce exchange opposition.

Certainly, ATG is at the forefront of that opposition. Skarplöth called for the authorities to rethink its proposals earlier this week.

Skarplöth wants differentiated tax across the gambling sectors, with sports betting ideal at 18%, whereas igaming’s tax rate is increased.

“It came as a shock, the proposal for the next excise tax on gambling companies,” Skarplöth talked about. “Rapidly afterwards, the necessity to strive against awoke.

“Strengthened by our compare, we now own got now do quite a little of energy into demonstrating the advantages of a differentiated gaming tax in Sweden as properly. The hope is now that our analysis will switch legislators from insight to action.

“It is miles a honest initiating point for our proposal; protect the tax on horse betting and sports, but elevate it on online casinos.”

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