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Danske Spil offloads Swush myth sports stake to Ekstra Bladet.

Danske Spil offloads Swush myth sports stake to Ekstra Bladet.

Danske Spil-owned Danske Licens Spil has agreed to promote its 60% ownership stake within the Swush myth sports platform to Danish tabloid newspaper Ekstra Bladet.

Could restful the agreement be licensed as expected on the Danske Spil smartly-liked assembly, Ekstra Bladet will employ ownership of Swush on 31 January. Dankse Spil and Ekstra Bladet agreed no longer to submit the seize put for the Swush deal.

Swush.com, which provides myth sports in Denmark, is additionally the company on the encourage of sports management games provider Holdet.dk. Jesper Carstensen and Ole Christensen, co-founders of Swush.com, retained a 40% stake within the business on the side of the Danske Soil 60% retaining.

After the acquisition, Holdet.dk will proceed to experience as an self reliant brand and business to Ekstra Bladet. Holdet.dk for the time being has more than 200,000 customers across Denmark.

“Jesper and I launched Holdet.dk in 2009, and we are extremely proud to possess created such an positive and smartly-liked game universe that thousands of dedicated couch trainers employ each day,” Swush.com managing director Christensen acknowledged.

“We notice forward to working carefully with Ekstra Bladet and dauntless.dk to originate sports more fun for even more sports followers.”

Ekstra Bladet industrial director Signe Skarequist additionally welcomed the fresh deal. Bladet acknowledged Holdet.dk and Ekstra Bladet are a “best match”.

“We notice big doable in additional setting up Holdet.dk’s solid plight and business collectively,” Skarequist acknowledged. “The acquisition of Holdet.dk is a determined underlining of our ambition to create solid digital media that delivers attention-grabbing and linked train material to an positive audience.”

Dankse Spil hails success of Swush

Dankse Spil held the Swush ownership stake for more than eight-and-a-half of years. Nikolas Lyhne-Knudsen, Dankse Spil CEO, acknowledged the business used to be proud of Swush’s success in that time.

“We possess now vastly liked the co-ownership,” Lyhne-Knudsen acknowledged. “We’re proud of present years’ development in Swush and for Holdet.dk. On the identical time, we are pleased that we possess now now came across a lawful, fresh dwelling for Holdet.dk.

“We notice forward to following the additional type below Ekstra Bladet. The gaming platform suits better with the company’s strategic ambitions, and that they are able to reduction develop Holdet.dk additional.”

Dankse Spil highlighted the success of Swush in its Q3 results, posted in November. At some point of Q3, income at Swush elevated 10.0% year-on-year to DKK11.0m (£1.3m/€1.5m/$1.6m).

Other key figures for Dankse Spil in Q3 included neighborhood income rising 2.4% to DKK3.69bn. This used to be pushed by a 3.1% upward push in Danske Lotteri Spil income to DKK2.07bn, whereas Danske Klasse-lotteri income used to be up 39.7% to DKK183.0m.

Income from Danske Licens Spil, which entails sports betting and online casino, fell 1.6% to DKK1.21bn. As effectively as, Elite Gaming, its gaming hall business, seen income decline 2.7% to DKK217.0m.

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